The Announcer voice

I thought there was a general trend in voiceovers these days towards hiring more natural voices for commercial reads. Less of the traditional "announcer type" associated with the 1950's radio broadcasts and more of the Everyday Joe types selling you stuff on the radio. (My voiceover coach stressed this, and I think I remember specifically reading something about this in the book There's Money Where Your Mouth Is)
But lately, I am hearing all sorts of "classic" announcer voices being used - most notably in my mind:

• the Joseph A. Bank commercial, with the oh-so-over-the-top and exuberant delivery
• The relatively new sweeper announcer on WCBS 880
• Several commercials with (what sound to me like) artificially deepened voices
  

This is disheartening to me, because anyone who has heard my voice knows it's NOT your typical announcer voice, and I have run across people who were so accustomed to the typical announcer voice that they couldn't understand how I was in the VO business.
Is the trend swinging back the other way? I hope not.